Secondhand Smoke Awareness/Education Campaign

An article by the NH Department of Health and Human Services, Division of Public Health Services
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The New Hampshire Department of Health and Human Services (NH DHHS), Division of Public Health Services, will be running four public service advertisements (PSA) previously run in other states that educate the viewer of the dangers of secondhand smoke (SHS) exposure and promote cessation:  “It’s Like They’re Smoking”, “Nowhere To Hide”, “Trapped” and “Cigarettes Are Eating You Alive”.  All the ads highlight the dangers of secondhand smoke (SHS) exposure to children in various environments:  the home, in vehicles, during pregnancy and anywhere. Secondhand smoke is tobacco Boy 2smoke that is exhaled by a smoker or is given off by burning tobacco (as of a cigarette); thirdhand smoke is residual nicotine and other chemicals left on a variety of indoor surfaces by tobacco smoke. The PSAs will provide an educational/information resource for viewers to learn about protecting children from SHS exposure and ( and promote the New Hampshire Tobacco Helpline for cessation (1-800-QUIT-NOW).

On average, children are exposed to more secondhand smoke than nonsmoking adults. The primary source of secondhand smoke exposure for children is the home, but children are also exposed to secondhand smoke in other places as well, such as vehicles and some childcare centers. Exposure to secondhand smoke increases the chances children will suffer from smoke-caused coughs and wheezing, bronchitis, pneumonia, potentially fatal lower respiratory tract infections, eye and ear problems and other problems including Attention-Deficit/Hyperactivity Disorder (ADHD) and other conduct disorders. To protect children, never allow smoking around your children, in your home or where they are cared for, in a vehicle they travel in, or where they sleep.Girl 2

The PSAs are scheduled to air May 16th and to potentially run for 12 months pending available funding after March 2017. The PSAs will be on television, statewide radio and web/mobile. NH DHHS encourages people who smoke to quit and offers free help quitting via the NH Tobacco Helpline, 1-800-QUIT-NOW.

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